How to leverage the AWS Marketplace

Today we’re seeing an explosion in the volume, variety, and velocity of software. Forrester predicts a staggering 1 million ISVs over the course of this decade and this could mean as many as 500 million applications in production. An abundance of choice while the B2B software buying process is overly complex and significant risks remain.
Startups must find an intelligent way to use Marketplaces to address the complexity of purchasing software, data, training, and professional services. While cost optimization remains paramount, managing an increasing volume of purchases, enabling innovation, and reducing time to market are principal challenges for every startup and leveraging cloud marketplaces, therefore are an essential mechanism.