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Understanding and influencing humans with the superpower of behavioural science.
April 7, 2022 @ 4:00 pm - 6:00 pm
How to influence minds and shape behavior? 🤔 Don’t miss this event April 7th from 16:00-18:00 at the AI Innovation Center!
LUMO Labs and High Tech Campus Eindhoven are hosting a very interesting talk: Understanding and influencing humans with the superpower of behavioral science. Leading the talk are Klaas Dijkhoff and Tom De Bruyne, co-founders of SUE & The Alchemists, a company for applied behavioral science.
They will explore how understanding human decision-making is a key to successful innovation. Every successful innovation has figured out how to tap into deeper psychological needs, problems, desires, fears and beliefs. Discovering those psychological insights and addressing them in your product is what differentiates products that catch on from products that don’t.